VK Ad Network RTB Protocols

myTarget is now VK Ad Network.

VK Ad Network provides real-time bid/offer access for supply and demand partners across all online media advertising types: display, mobile, video, audio, native, DOOH etc. Integrating with VK Ad Network allows advertising platforms to engage with new Buyers and Suppliers, enter new geographical regions, and utilise new media types by providing a unifying layer for parties using many different technologies to run their businesses.

VK Ad Network enables this by developing custom protocols for both Suppliers and Buyers based on the OpenRTB 2.x specification. This lets all parties integrated with myTarget conduct business with each other through a single point of integration.

• The Buyer protocol defines how Buyers interact with VK Ad Network

• The Buyer in-app bidding protocol defines how Buyers interact with VK Ad Network

• The Supplier protocol defines how Suppliers interact with VK Ad Network

All protocols are based on the latest OpenRTB Protocol Specification v2.5, but an exact match is not possible due to the evolving nature of both the business, and the OpenRTB specification.